Plovdiv, Bulgaria’s second largest city, will be the European Capital of Culture in 2019. The designation of Capital of Culture, alongside Matera, Italy, is a remarkable achievement for a city that has gone through a major transformation in the past decades. The city has also been successful in branding itself as an alternative to the capital Sofia for tourism, business, work, and play. The designation might even put Plovdiv on the map as a main travel destination in Europe.

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